1+
Downloads
Content rating
Everyone
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About this app

The Account Management App takes you through every aspect of managing accounts; focussing on building relationships to gain a thorough understanding of the client and their needs. Some of the items it covers are;
- The purpose and role of an account manager
- The essentials to success
- How to be an effective Account Manager
- What a value proposition is and how to develop one
- Thinking strategically about your accounts and mapping them against the perception ladder
- Analytical tools that can be used to help guide strategic intent
- Market segmentation which allows you to give the appropriate amount of attention to all businesses, types and areas
- Creating target lists and why they are important
- How to engage well and start with a good initial impression
- How to elicit the needs of the client
- How to present solutions to the client
- The importance of interpersonal contracting
- Conducting progression and review meetings
- The importance of having influencing, negotiation and project management skills

Features include:
- Top Tips – Refresh your memory on top tips and techniques from across the App
- Nutshell – Short App summary

With top content from leading business coaches, the Account Management App is the ultimate guide for account managers who are looking to develop their Account Management knowledge & skills.

“If you can't describe what you are doing as a process, you don't know what you're doing.”
W. Edwards Deming
Updated on
Nov 22, 2019

Data safety

Safety starts with understanding how developers collect and share your data. Data privacy and security practices may vary based on your use, region, and age. The developer provided this information and may update it over time.
No data shared with third parties
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No data collected
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