The Oxford English Dictionary defines management as: “the professional administration of business concerns, public undertakings, etc.” The operative word is professional. The same dictionary defines it as: “having or showing the skill of a professional; competent.” That is the essence of the term management, in a nutshell.
The shifting trend from family-run businesses to professionally-managed professions post-independence prompted Dr. Vikram Sarabhai to initiate a ‘freedom movement’ of a different kind: freedom from traditional management mindsets.
In those days, not only was there a shortage of management skills per se, but even the facilities to impart these skills were none-existent. Therefore AMA had its role clearly chalked out: To conduct research, provide education, and impart training in the field of management.
AMA is one of the promoters and founder member of All India Management Association, the apex body for management profession in India, and has been collaborating and participating in all its educational and professional activities offered throughout the country.
AMA is also an ISO 9001 certified organization and an approved institute for Management Training by Government of Gujarat.
AMA has received 16 times (1990 to 2008, the Best Local Management Association Award Category-I by the All India Management Association for its Outstanding Contributions in professional management. AMA also won the National Excellence Award 2009-10 in recognition of its contribution to the professional management through its innovative programmes.
We are situated in the posh area of Ahmedabad, AMA’s 30,000 square metres Management Complex was set up in 1997 and the complex is surrounded by well-known institutes like IIM, ATIRA, PRL, Gujarat University, B K School of Management, L D Engineering College and Polytechnic College.
During its existence of nearly fifty-seven years, AMA has conducted several programmes from which a large number of individual and organizations have benefited.
AMA today commands the highest respect and recognition from all quarter be it Business, Profession, Industry, Government or Academics. And this, not only in Ahmedabad or Gujarat, but all over India. From a handful members in 1956, our family today has around 400 institutional members and over 3000 individual members. This are people who come together on this forum, to exchange ideas, information and experience that enrich their managerial skills and competence.
The programmes that AMA conducts are always need-based. To enable maximum people to take advantage of our facilities/activities, we impart quality services and programmes at a nominal fee.
That is our USP, so to speak.
In fact, the initials AMA could well stand Always Moving Ahead!