Due to rampant unemployment, most youth in Africa end up starting their own businesses, however, due to the education system, they are never equipped with the skills of choosing the right business or corporate business communication, and this inhibits their progress or ability to ask for a bigger business contract from more established organizations.
Our research has concluded that business startups fail due to:
- Choosing the wrong business (model).
- Poor business communication skills of the entrepreneur.
The Graduate CLUB is an intervention to teach basic SWOT Analysis and Corporate Business communications to youth considering starting a business.