AJ Bell

4.6
2.28K reviews
100K+
Downloads
Content rating
PEGI 3
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About this app

Completely free to download, it lets you buy and sell, and keep track of your investments, on the go.

We offer Self-Invested Personal Pensions (SIPPs), Stocks and shares ISAs (including Lifetime ISAs and Junior ISAs) and Dealing accounts.

Using this app, you can:
- Buy and sell a wide range of investments including shares, funds, investment trusts and ETFs
- Deal at best or place limit and stop orders
- Edit and cancel existing limit orders
- Top up your account using a debit card
- Keep an eye on the value of your account – 24/7
- View your cash statement, active orders and transaction history
- Send, read and reply to your secure messages
- Read market news and the latest content from Shares magazine
- Watch our latest investment videos
- Enable fingerprint recognition for ‘read-only access’ to your account (you’ll be asked to fully log in to deal, top up or send a secure message)

You can log in to the app using by your existing AJ Bell login details.

The value of your investments can go down as well as up and you may get back less than you originally invested. We don’t offer advice, so it’s important you understand the risks. If you’re unsure please consult a suitably qualified financial adviser. Tax treatment depends on your individual circumstances and rules may change.

If you have any questions about the app or want to speak to us about your account, just visit www.ajbell.co.uk or call us on 0345 54 32 600.

Please take note that by downloading the app, you are agreeing to the AJ Bell We are authorised and regulated by the Financial Conduct Authority.
Updated on
7 Jul 2025

Data safety

Safety starts with understanding how developers collect and share your data. Data privacy and security practices may vary based on your use, region and age. The developer provided this information and may update it over time.
This app may share these data types with third parties
App activity, App info and performance and Device or other IDs
This app may collect these data types
Personal info, Financial info and Messages
Data is encrypted in transit
You can request that data be deleted

Ratings and reviews

4.6
2.22K reviews
Lyndon Brown
2 May 2025
fairly straight forward, but needs better portfolio visualisation tools and analytics. Not all relevant information is available on the same screen without switching settings. Also limit orders are difficult to review, as not all relevant information is shown in the summary metrics (such as number of shares being traded, which should be a simple consideration). Pricing ok, not fantastic, as long as you don't buy funds.
1 person found this review helpful
Did you find this helpful?
AJ Bell
9 May 2025
Thank you for your detailed feedback—it’s really helpful. We’ve shared it with our Product Development team for consideration in future updates.
Mike Coates
1 July 2025
on both the website and the app there does appear to be anyway to breakdown the holding to show what was purchased at what price (ie initial holding and subsequent dividend reinvestments). This is extremely annoying every other trading account I have used has this ability. Apart from that app is good but as stated a key feature is missing.
Did you find this helpful?
AJ Bell
4 July 2025
Thanks for your detailed feedback, it’s really helpful. We understand how important it is to have clear breakdowns of holdings, especially with dividend reinvestments. We’ve shared this with our Product Development team for consideration as we plan future updates to improve visibility and usability.
Brett Colyer
15 April 2025
App design and layout seems ok, but I often can't get logged in and sometimes it shows as Market Closed, despite being open. It's ok, but I can't 100% rely on it to work unfortunately. in addition to this I don't entirely trust the values the App shows. As you move between screens, the values seem to be different for the same investment. Plus, if you have any suspended shares (e.g. Evraz. One minute it shows on your account with a value and the next minute it's zero. Very misleading.
Did you find this helpful?
AJ Bell
10 May 2024
Thanks for leaving us a review. We’re sorry to hear you’re having trouble logging into our app. If you continue to have trouble logging in, please email help@ajbell.co.uk who’d be able to help you.

What's new

Latest update – we've made a few small improvements so you can feel good, investing with the AJ Bell app.