The Campaign

Contains Ads

The "Life Comes at You Fast" spill. Nationwide Insurance had terrific product awareness, but the company was struggling to boost awareness of its financial-planning products. Marketing agency TM Advertising decided to blended blunt truth with subtle humor. The landmark advertisement for the campaign was installed in Nationwide's hometown of Columbus, Ohio, where a banner depicted a spilled paint bucket with paint dripping down the side of the building into the parking lot below. The eye-catching outdoor promotion not only had a tendency to stop traffic, but also garnered awards. Since the campaign, Nationwide's company profits have grown from $100 to more than $2 billion in 2006.
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Additional Information

Updated
May 4, 2016
Size
7.3M
Installs
10+
Current Version
1.0.1
Requires Android
2.3.3 and up
Content Rating
Everyone
Permissions
Offered By
Optimum Entertainment LLC
Developer
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