With the global trends on interaction with information and data, it is imperative that content needs to be as short and precise as possible.
The consumer lives in a distracted world with several things; brands, responsibilities, thoughts, family, work and so on, begging for attention. He therefore has less time to spend harnessing information and has a ridiculously limited attention span. As a result, he becomes less attentive to long content that is not punchy and as such is found to be more entertained by content that is true, humorous sometimes, genuine but that’s delivered in the shortest form possible.
Summary.ng rides on this trend with just 400 characters to capture full stories.