About Bangladesh Brand Forum:
It recent years, it has become prominently evident that the brand, regardless of the sector, is the most important asset for any organization. It is estimated that one third of the world’s wealth can be accounted by brands.
Despite its perceived significance in the global corporate world, Bangladeshi companies are yet to fully realize the benefits of the wielding brand power. Most products in Bangladesh are not very appropriately branded and are price sensitive. In contrast, a brand mindset always focuses on offering more value instead of just price; it is all about establishing an exception in the minds of the consumer. In this light, Bangladesh Brand Forum (BBF) envisions: “Transforming Bangladesh through applying Branding Ethos among local corporate”.
Bangladesh Brand Forum is driven to make an impact in branding ethos of the corporations to focus on 3 major shifts:
1.Long Term Focus
3.Focus on Delivery
Bangladesh needs to entail multifaceted activities that are essential to foster a smooth transition towards sustainable growth under stiff competition. Some key areas where BBF is working to provide the required attention are:
Focus on knowledge, creativity and innovation
Appreciation of quality of standards, employee enrichment, and corporate professionalism
Appreciation of intangibles resulting in societal empowerment and strengthening of national identity
Integrating economic, social, technological, and political vision to focus on sustainability and growth