Genuine Country KICKS 99.1, KHKX, is Midland-Odessa Country Radio at its West Texas best. KICKS 99-1 features a unique music mix of Hit Country Favorites and Texas/Red Dirt Music. A Texas-Size Six Pack of Music starts every hour!
KICKS 99-1 also features the George Strait Guarantee. You'll hear a fabulous George Strait song once every hour .
Live, Local personalities are on Genuine Country Kicks 18 hours a day. Wake up with Jeff and Gillian in the Morning; Kelley Peterson and the Lunch Bunch in the middle of your day; Derrick Russell’s Class Reunion every afternoon. Dre keeps the Country coming at night. Outlaw Country on Saturday night features an all Texas/Red Dirt music mix. KICKS Road Warriors keep West Texas informed about traffic and weather situations every day. Genuine Country, Genuine Fun, Genuine Great Prizes! Your home for Cash, Trips & Stars!!