La Poderosa 670 AM is the heir to a tradition of Spanish-language radio unique to Miami, emphasizing listener participation, local, national and international news, and long form interviews and programs designed to inform the public. La Poderosa’s slogan, “In The Heart of the People”, expresses how keenly the station has its finger on the pulse of the community. Radio La Poderosa serves as a hub to all the going ons of Miami’s latin population. The public is the engine that drives the station, serving as a platform for all views and expressions.
Since its inception Cadena Azul’s and Miami’s demographic and cultural landscape has changed. Cadena Azul is the premier AM station of the entire diverse Latin community of Miami. It is the primary voice of many communities in South Florida, including Dominicans, Nicaraguans, Colombians, Venezuelans, Cubans, as well as shows with no specific national affiliation which appeal to people from all of Latin America. The diversity of programming on Cadena Azul, not just in nationality, but in format as well, is unsurpassed in the South Florida market, too often fraught with nationality-specific or fixed-format stations.