The purpose of WPFW-FM Pacifica is to provide outlets for the creative skills and energies of the community, to contribute to a lasting understanding between individuals of all nations, races, creeds and colors, and to promote the full distribution of public information. Programming on WPFW will principally be a mix of jazz, Third World music, news and public affairs.
The airwaves at 89.3 will be an accessible media outlet for Blacks, Hispanics, cultural groups, women, seniors, youth and other ethnic and non-traditional groups. WPFW programming will make the concept of community radio real by providing the local majority population with important and relevant education, information and entertainment.
Through its programming the station will act as a networking agent for the community at large.