One of the classic use-cases for augmented reality is the placement of augmented reality furniture in your house so you can see how it looks. By swiping, you can adapt the color, for example. By selecting another configuration option, you can choose the right size.
The "Walk to configure" app offers an even more intuitive way to browse through the options. You just walk towards the variation you like. Like in a normal showroom, except this showroom has an infinite size and has all the infinite configuration options available.