Auntie Anne's Pretzel Pass allows you to earn Pretzel Dough (points) by buying Pretzels and drinks in our UK based retail stores. These points can then be used to redeem against instore purchases of Pretzels and drinks. You will also be sent offers specific to you so that the most loyal Auntie Anne's customers are duly rewarded! The Pretzel Pass app contains a menu as well as store locator so you can find your way to your nearest Auntie Anne's location.
The Auntie Anne's Pretzel Pass loyalty scheme is run by Freshly Baked Limited.