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Icons don't just happen overnight; the American Express Queenstown Winter Festival 2012 has been 38 glorious years in the making.
Way back in 1975 a bunch of locals decided that the start of winter was a great excuse to have a party.
They organised races on the mountain and in town, lollies for the kids, beers for the grown-ups, a concert or two and a town-wide ball, all of which made the Festival a great success. News spread quickly and the next year people came from further afield to join the festivities.
It is packed with events for both weekend warriors and hardened pros. Whether you're a cross country rider, downhiller, freerider, roadie or a bit of all four - this Festival has something for you.
Below is a random selection of events during the 10 day celebration, but just go the the full Festival programme page, or pick a day, and you're sure to find something which takes your fancy.
With over 25 events from films, to concerts, photography competition, social rides, ladies rides, kids rides, fun races and down-to-business races - it's all biking all the time, just the way we like it.
Queenstown has more than 110kms of established cross country trails, a gondola serviced bike park, world class road rides and more restaurants, bars, wineries and places to stay than you can think of.