It was 2012 in Kuala Lumpur when TIKL was born.
Founder and CEO Aliaa - met her new neighbors who had just recently had a new child. It was obvious that they were struggling with an overwhelming amount of product choices for their little one. It was easy to get things shipped home, even overnight. However, what the new parents 'should' get was a much harder question to answer. What if, Aliaa wondered, there was a way to share the knowledge about the best products with many moms? And have them try the products for themselves at the same time?
A brand is born - but what's "TiKL"?
There are a few things this new service needed to do:
- It allows you to try before you buy. If you like something, you can buy it later.
- Like a magazine, it recommends the best products, but they are the actual products you can try at home.
- It shows what other moms think and how the item worked for them.
- It allows to give brands feedback about what works and what doesn't.
The only thing missing was a name. TiKL's two founders hail from Malaysia, where "Todlers" roam every where. And they thought about a a brand focus in a specific city, then - a brand was born!
How we do it
TiKL has a team of expert m.o.m.'s (managers of merchandising) who spend their days trying new products, meeting and getting to know brands. It's their mission to evaluate whether a brand is a good fit to join the lineup of bluum's products. Doing that, the team applies hard criteria to make sure we only send responsibly sourced, free of dangerous chemicals and in most cases organically manufactured products that are healthy for baby and mom. TiKL currently works with more than 35 brands and over 500 different products.
A lot has changed since the early days when we packaged boxes here in our office. Because personalizing each box for each subscriber is very important to us, we gave the job of packaging our boxes to the experts at a fulfillment center. However, the products that end up in your box run through our own technology that ensures the products are suitable for your child's age, gender and developmental stage, as well as your lifestyle choices, milestones and needs that your little one encounters. Boxes will contain 4 full-size products for mom and baby. The age range begins with our pregnancy line where products are covering the life of a soon-to-be mom and a few items for the growing child. The baby line covers monthly boxes from newborn to 12 months. Toddlers range from 13 to 36 months and are followed by pre-K and pre-school boxes for children all the way up to 5 years. Don't forget, there are always one or two surprises for mom, too!
Each box is individually curated for each subscriber and packed by hand in KL. We source our material in Malaysia and are proud to do so.