Janmabhoomi Maa Vooru, organised by state government, is an annual affair that lasts for 10 days. A distinct theme would be dedicated to each day and discussions, competitions, exhibitions and cultural programmes would be conducted on the theme.
The officials in charge would be the mandal parishad development officers, municipal commissioners and municipal corporation commissioners. Scholarships, tool-kits, new ration cards, pensions and other assets will be distributed to the beneficiaries in the Mela. Naidu directed the officials to create committees that would facilitate activities in the village or ward level for in the ten days.