In 1969, after Pigeon Forge issued a zoning plan assigning the entire strip along US-441 for tourism use, Art Modell (owner of the Cleveland Browns) purchased Goldrush Junction. In 1976, Modell sold the Junction to the Herschend Brothers of Branson, Missouri. The Herschends renamed the park Silver Dollar City after their successful theme park in Branson. The Ozark mountain theme of the Branson location was easily reapplied as an Appalachian theme in Pigeon Forge, and the park's attendance began to climb.
In 1982, hoping the capitalize on the publicity generated by the Knoxville World's Fair, Pigeon Forge initiated an aggressive economic plan that centered around theme parks, outlet malls, and live music venues. The first outlet mall, Factory Merchants, opened that same year. By 1987, there were four outlet malls in Pigeon Forge, and by the early 1990s, outlet malls provided 44% of the town's gross revenue.
The increasing number of tourist attractions brought competition for Silver Dollar City and its chief competitor in Pigeon Forge, Magic World, which had constructed a theme park on the slopes of Pine Mountain in the city's south section. In 1985, the Herschends approached entertainer Dolly Parton (who was born in nearby Sevierville) with a proposal for a partnership in the promotion and operation of Silver Dollar City. After lengthy negotiations, Parton became a minority partner in the enterprise, and Silver Dollar City was renamed Dollywood to kick off a major marketing campaign. The move proved successful as Dollywood continued expansion into the 21st century. Magic World folded in 1994.
Guests of Aunt Bug’s Cabin Rentals will receive an invitation to download the app before their arrival. This app contains all the information each guest needs to know before, during, and after their stay. From arrival tips, directions to the property, property tips, and area information, to restaurant, event, and activity recommendations – this app has everything you need to spend more of your vacation having fun! Likewise, all of the restaurant, event, and activity recommendations may be viewed on a map to locate the closest to you at any time. Aunt Bug’s Cabin Rentals has combed through all of the area restaurants, events, and activities, and hand selected only the best to recommend to you. Now, you can vacation like a local!
You don’t have to be a guest of Aunt Bug’s Cabin Rentals to get this customized experience. Simply download the app and use it as a visitor. You still have access to all the area restaurant, event, and activity recommendations. While you are here, check out all of the great rental properties Aunt Bug’s Cabin Rentals has to offer. This app contains all the property information you need to book your next vacation in paradise. Each property listing contains detailed information and photos. In case you want to check out the properties before booking, the app allows you to view the properties in a map view.
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