North American International Toy Fair™, the largest toy trade show in the Western Hemisphere, is an annual event owned and produced by The Toy Association, Inc.™ Each February, Toy Fair in New York City brings together over 1,000 exhibiting manufacturers, distributors, and sales agents to showcase 150,000+ playthings – including many never before seen. Thousands of retailers, entertainment executives, inventors/designers, licensors, and other stakeholders from 100 countries spanning 6 continents attend each year.
Founded in 1916, The Toy Association™, Inc. is the not-for-profit trade association representing all businesses involved in creating and delivering toys and youth entertainment products for kids of all ages. The Toy Association leads the health and growth of the U.S. toy industry, which has an annual U.S. economic impact of $80.25 billion; its 950+ members drive the annual $26 billion U.S. domestic toy market.
As a global leader, The Toy Association produces the world-renowned North American International Toy Fair; advocates on behalf of members around the world; sustains the Canadian Toy Association; acts as secretariat for the International Council of Toy Industries and International Toy Industry CEO Roundtable; and chairs the committee that reviews and revises America’s widely emulated ASTM F963 toy safety standard.