Ji Eum is a mobile rhythm game that is enjoyable for both people who are visually impaired and people who are not.
It is a serious game for players to be able to learn about Korean traditional instruments and its rhythm. To better understand the needs of players, Ji Eum has been developed in cooperation with Korean Traditional Music Orchestra of the Blind.
The storyline is set in Jo-Seon Dynasty(feudal period in Korean history), based on the traditional folktale of humanity's quest to retrieve the gift of light and music that was once bestowed upon them by their god. By tapping the left or right side on the screen to the rhythm, players are able to move forward, clear obstacles, and feed chasing beasts to run away from them.
At each point of running 30, 50, 100m, players will be able to unlock new characters in game.
For every 100,000 downloads, Danuon will donate USD 1,000 to NGO. In addition, Danuon is planning to participate in social contribution activities to support the blind.