Affect Lab

Affect Lab App is used in conjunction with the Affect Lab Headset to conduct consumer behavior research. Affect Lab specializes in optimizing the effectiveness of video advertising, product testing and calculating brand safety.

The Affect Lab app enables you to conduct an emotional analysis of user’s reaction to content and products using a portable, non-invasive EEG headset. The brain-wave sensing headset monitors the brain activity and our proprietary algorithms then translate these data points to behavioral and cognitive parameters.

Get metrics such as attention, appreciation, concentration of the consumer, happiness, boredom familiarity scores among others. Monitor Real-time data. Get moment-by-moment analysis of the entire product experience (in case of variant, package or UI/UX testing) or content consumption (in case of testing videos, ads, articles etc).

When most market research techniques rely on what users have to say, Affect Lab allows your brand to gain a competitive edge by knowing a customer's unarticulated and unsaid feelings.

Go beyond surveys and questionnaires, to delve into your user subconscious & ensure your brands resonates with them emotionally.

We work with brands across different industries, divergent markets & make sure their development and marketing campaigns are optimized for higher ROIs. With our patent pending technology we aim at adding emotional interactivity between machines and humans; & get consumer emotions to work for a brand’s sustainable growth.

Affect Lab is a product by Entropik Tech. Entropik Tech aims to use the power of artificial intelligence to tap into the emotional perspective of customers.

Real time analysis
Simple SaaS pricing
Set up time under 120 seconds
Ready to use reports
Raw data export
User Friendly
Natural environment testing

In News:
Featured as the TOP 5 vendors in the AI & Machine Learning space in India
Part the SAP accelerator program
1st in the Upstart Codeup Pitch 2017
3rd in the Headstart National Startup Hunt 2017

Please contact us for headset inquiry & pricing information: | |
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What's New

1. Natural Testing will cover 60 min of Record
2. Video Testing will cover 45 min of Record
3. Screen Recording will cover 40 min of Record
4. User will experience ”Can’t play video” if internet goes off in the middle of VIDEO TESTING
5. Running status will only be achieved once the user see 5 bars signal
6. Minimum requirement 5.0 - lollipop and above supported
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Additional Information

February 26, 2018
Current Version
Requires Android
4.1 and up
Content Rating
Offered By
Entropik Technologies
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