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The application can scan more markers which are updated dynamically to the application together with their digital content.
Interactions with the scanned item can be watching a related video, ecommerce, locating it on a map, send email, call the company, register for its web-service, get prizes/draw ... etc.
You can test some images from http://epicsyst.com/trendcompass/ar2.aspx
Just point your camera to the image and you will get its related contents.
Whenever the application gets new markers it will notify you to update your files.
If you want to add your marker images and contents contact us at firstname.lastname@example.org