e.l.f. Cosmetics & Skincare

4.0
1.35K reviews
100K+
Downloads
Content rating
Everyone
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About this app

Welcome to the beauty-verse! Our new e.l.f. Cosmetics beauty app offers a completely new and improved beauty shopping experience for every eye, lip and face. We’re excited to have built a space for you to shop, share, and explore your Holy Grail e.l.f. products and discover your new favorite makeup and skincare products with features like Virtual Try-on, Concealer and Foundation Shade Match, and Shoppable Stories. We believe beauty should be accessible, easy, and seamless, and these updated features got a major upgrade so your makeup bag can too:

-FIND YOUR BEST CONCEALER AND FOUNDATION SHADES. Virtually try on your favorite makeup products and always be sure to get your correct shade with our new Shadefinder.

- E.L.F. SHOPPABLE STORIES. Watch our e.l.f. stories and get connected with the best makeup products. Plus, discover new Holy Grails to upgrade your makeup collection.

-EXPRESS YOUR E.L.F. Discover and explore your favorite clean beauty products with our addictingly fun “Swipe to Like” feature.

-KNOW YOUR OPTIONS: Our new barcode scanner feature allows you to own your beauty and your wallet. An exciting way to stay connected to e.l.f. while you’re shopping in-store and keep your makeup bag stocked by trying on shades, learning with tutorials, and exploring ingredients.

-BE EXTRA WITHOUT PAYING EXTRA. Instant access to e.l.f. weekly ads, gifts with purchase & special offers on clean makeup and skin care.

-JOIN OUR E.L.F. BEAUTY SQUAD REWARDS PROGRAM. Our rewards loyalty program gives you multiple ways to earn points toward straight-up dollars off your next purchase, now with more rewards and surprises for every e.l.f. fan than ever. How it works:
-Earn rewards anywhere you shop for e.l.f.
-Turn your e.l.f. beauty rewards into gift cards from your favorite stores and restaurants like Chipotle, Target, Ulta, Amazon, Walmart, and more
-Free gift on your birthday
-Early access to sales and new arrivals
-Complimentary full-size products
-Exclusive offers for our e.l.f. Icon Members
-Turn on push notifications for instant access to the best of clean, vegan makeup and skincare products launches and sales
-And more e.l.f.ing amazing features!

-ALWAYS STAY IN THE KNOW. Opt-in for push and in-app notifications to be the first to know about e.l.f. exclusive offers, new arrivals and upcoming sales

-IT’S ALWAYS WORTH THE WAIT. Review your order history and track your delivery. Use the store locator to get directions to the nearest store with e.l.f. clean makeup and skincare products.

-SPILL THE BEAUTY. Share your favorite e.l.f. makeup and skincare products & looks on your most-loved social networks.

We can’t wait for you to join our beauty community where you can be your best e.l.f. Meet you there.
Updated on
May 26, 2022

Data safety

Developers can show information here about how their app collects and uses your data. Learn more about data safety
No information available
4.0
1.35K reviews
Ariana Furrer
June 17, 2022
I've had problems with this app in the past, and it looks like they've changed some things. Unfortunately, one of those things being that I can't see sale prices while browsing/shopping? I'm not going to fill a cart in the hopes that pressing checkout will show me what I ACTUALLY owe. That's silly as hell.. I was hoping to take advantage of the summer sale but I can't see what anything is actually going to cost me. That's a big problem.
11 people found this review helpful
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e.l.f. Cosmetics
October 4, 2021
Oh no! We sincerely apologize for the troubles you've had with the app. We'd be happy to take a look into this for you, please contact us at digital@elfcosmetics.com. Thank you.
sarah wennihan
March 1, 2022
Edited to add-- 10 months later and its still the worst app on my phone. --Literally the worst shopping app ever. Won't login to my account. I've tried countless times. Just keeps asking for my fingerprint, do that. Logs in for a half second then logs out again. Then the process starts over. Then it asks if I'm a human. Also the birthday reward still isn't working on the website, no idea if it works in the app, since I can't login.
40 people found this review helpful
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e.l.f. Cosmetics
April 20, 2021
Oh no! We sincerely apologize for the troubles you've had with the app. We'd be happy to take a look into this for you, please contact us at digital@elfcosmetics.com. Thank you.
Heidi Johnson
January 14, 2022
This response ("Sometimes, the app may be slow but such instances are rare.") to the MANY MANY recent complaints about the app being slow is lazy. Just reading the first 20-30 recent reviews should show you guys you have quite a few serious issues going on right now. The super slow laggy problems and the inability to log in with fingerprints is enough to turn most people away. You're a multi million dollar company ffs. Please fix your app!!
65 people found this review helpful
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e.l.f. Cosmetics
February 11, 2022
Thank you so much for your feedback! Please stay tuned for an improved experience that should be available in the very near future. Please stay tuned for new and exciting updates.

What's new

We heard you and we are giving you an exciting makeup and skincare buying experience, with a brand-new, innovative shopping app. Check out new features like Shadefinder, Virtual Try-on, and our incredibly amped up e.l.f. loyalty rewards program with a click.

We believe your beauty experience should be fun and effortless, that’s why we’re introducing our new Swipe to Like feature so you can explore new favs without having to even lift a finger—just swipe it instead!