GLOBALDRUM is a mobile social platform enabling enterprises to monetise audiences.
Representing a new genre of white-label enterprise audience interaction, GLOBALDRUM directs value from social networks back to enterprises.
Managing business models on demand, enterprises become social networks, communities, or community apps (or all 3!) in their own right, synchronised with existing social media.
Exposing dynamic event-level data, enterprises may understand what each audience member values, using targeted, geo-located, behavioural enriched, with external socio-economic data, typically for use in acquisition, retention, and predicative re targeting.
The GLOBALDRUM app (or API) is used to engage audiences with enterprises' business models incorporating a service mix that may include, blogs, videos, pictures, interactive messaging, podcasts, audio, and shortly, live streaming to invigorate audiences.
Enterprises may also enable their audiences to create their own communities, uncovering new audiences that may have been invisible until now!