OFFLINE & ONLINE STORES FOR FRUITS ,VEGETABLES, GROSSORY,UTILITY BILLS PAYMENTS & HOUSEHOLD SERVICES…SABJIPLUS will be a Banner Under Company Sriush IT Solutions And Marketing Solutions (OPC) Private Limited, in which provides Fruits, Vegetables, Grocery, Utility Bills Payments & Other Household Services to the customers at reasonable price and at their convenience. The company will be aiming for
customer satisfaction and retention rather than on expansion and huge growth. The company will be delivering fruits and vegetables at the door of the customer. Customers in the western part of Visakhapatnam city do not have access to the informal
vegetable markets and so, they have to purchase their required produces from the malls and super markets which sell these fruits and vegetables at higher margins. The Customer also do not mind to pay the extra price for the quality produce which
these retail formats provide. You will find it while standing in the queue at reliance fresh or big bazaar that people are purchasing their fruits and vegetables for the whole week or for three to four days and are paying bills of more than Rs. 500 for their fruits and vegetable requirements. In this scenario, SABJIPLUS will provide relief to the customers from going and standing in the long queues for their requirements. The convenience and quality produce will ensure the customers satisfaction and will be the seed for the company development and growth. Mission: To become a market leader in fruits and vegetables market in Visakhapatnam city within 5 years.
1. To provide qualitative fruits and vegetables to consumers at reasonable price.
2. To benefit from eliminating the limitations of existing traditional supply chain.
Basic market Information:
Currently the majority of the fruits and vegetables market is
unorganized. Organized retailers are also there in Visakhapatnam
city but they would not be forming more than 10% of the total
market. Visakhapatnam city have wholesale sabji market at Purna
market and near Visakhapatnam railway station. Customers of the
city expect the quality products at reasonable price.
Existing Fruits and vegetables retailers in the area:
There are major organized players in this area such as Big Bazaar,
More, Spencer and Reliance Fresh having each stores in the area.
They pose a strong competition base for the company. Their sales
data during last year are as follow:
Expected Customers and Selected Areas:
The customers will be those people who want to spend the quality
time with their families and expect quality fruits and vegetables at
their convenience. The company is going to serve the major four
areas of the Visakhapatnam City M.V.P.Colony, Lawsence Bay
Colony, East Point Colony, Beach Road Area. Combined these areas
include around 125000 households. The company is aiming to get
1000customers initially.
Annual Market Need:
The annual consumption of fruits and vegetables in the
Visakhapatnam city can be estimated at around Rs. 2000 crores
Scope for Diversification:
SABJIPLUS has huge scope for diversification in various other
products like FMCG and Grains. The company can also go for online
business. SABJIPLUS also has huge opportunity for expansion the
market base as it will less capital expenditure. SABJIPLUS is also
planning to procure the fruits and vegetables directly from the
farmers which will open the flood of opportunity for the company
for trading with
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October 17, 2019
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