H&M - we love fashion

4.7
900K reviews
50M+
Downloads
Content rating
Everyone
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About this app

Tap in to our fashion feed, anytime, anywhere, and all in one spot — the H&M app.
Get instant updates, track your orders, use your own photos to find similar items in stock, and get inspired by our users all over the world!

Imagine yourself browsing our feed and experiencing it live all at the same time.
Sounds exciting? Keep reading!

Our app also comes handy when you’re already inside one of our stores.
Let’s say you can’t find your size or would like to know if an item is available in more sizes and colours? Scan the price tag — our SCAN & FIND feature will let you know!

Seen something you like and got inspired by? VISUAL SEARCH lets you explore what we have to offer by using your own photos or screen shots. It recognizes patterns, colors, styles, and gives you a list of matching or similar items in stock.

Save the items you love the most in your own list of favourites — just tap the HEART ICON.

Keep up to date with the fashion world by activating PUSH NOTIFICATIONS! You’ll be the first to know when a designer collection drops and you’ll instantly be notified when we have special offers and events!

Don’t miss out — download the H&M app now!

When you download the H&M app, we will process your data in accordance with our Privacy Notice. For more details on this, please go to hm.com.
Updated on
Nov 1, 2024

Data safety

Safety starts with understanding how developers collect and share your data. Data privacy and security practices may vary based on your use, region, and age. The developer provided this information and may update it over time.
This app may share these data types with third parties
Location, Personal info and 3 others
This app may collect these data types
Location, Personal info and 6 others
Data is encrypted in transit
You can request that data be deleted

Ratings and reviews

4.7
887K reviews
Mikaela Lozano (#mikalafotografa)
September 22, 2024
Agree with all other users expressing dissapointment of the recent app design update and product showcase photos. The previous design was easy to navigate and straight forward in its approach. This new one has been frustrating and gives me the urge to leave the app. The photos don't help in seeing how the product really looks nor give tasteful (not runway) outfit ideas. The models are too fashiony and won't allow the clothes to be shown in a more "this is how it really looks" way.
22 people found this review helpful
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John G.
August 31, 2024
Lost features with the new app design. Looks like they copied Zara's app completely!! Please bring back the old design. The new app no longer shows items in a matching set. Please bring back the ability to view between "product" & "model" view. Will change rating when this is fixed! Suggestion: please allow to favorite more than 60 items. Will update to 4 stars when you allow more than 60 items in favorites. So annoying how my favorites get full so fast. Other apps have unlimited favorites!