In 2010, author edged out topic as the dominant factor in a book purchase by a mere 1%. These figures hold steady from 2009, where topic and author were the dominant reasons for a book purchase. Additional insight into the shifting nature of book buying can be found in the newly-released 2010-2011 U.S. Book Consumer Demographics & Buying Behaviors Annual Review, published in conjunction by Bowker and Publishers Weekly.
This ground-breaking, all-new, must-have report features information from almost 40,000 total respondents purchasing over 96,000 books in 2010. Now an annual staple of the book industry, the 2010-2011 Annual Review covers everything from who shops at Wal-Mart versus Amazon.com to what genres sell more in terms of units and dollars, and it provides data not available in any other source, including All Formats, All Genres and All Channels where consumers buy books or e-books.