In the wake of RadioVivaFm, "the radio on the move" in 2000, thanks to the collaboration of profiqua a pool of people (Mark Vivenzi, Marco Simonetti Massolini Paul and Gigi Benetton) was born Sempreviva, a radio station dedicated to a target listening between the 25 and 55 years, that is for an adult audience fond of the great Italian and international hits that have made the history of music in the '70s, '80s, '90s and 2000.
For this immortelle has a great music-only format, 24 hours with 24 of the most famous radio successes so-called "evergreen", interrupted every fifteen minutes from one of the hits of the moment called "Hit Today".
With regard to the information of immortelle, every hour on the half hour are broadcast the news of the "Info 30" from morning till evening 8.30 to 21.30.
The soft night of immortelle is called "BluNotte": from 22.00 to 02.00 only to stop or slow songs with a rhythm that makes them stylish.
The birth of immortelle represented and still represents radiovivafm for the opportunity to offer a pleasant alternative even to an audience more attentive to information (national and local) and more interested in artists who over the years have been able to leave an impression with their music. Of course, all of this taking the listener also updated on new Italian and international music.