This app is exclusively for merchants and requires a Merits business account. Merits provides stores with an effective loyalty platform where they can reward customers for their loyalty and gain new customers by being part of a large shopping network. Our objective is not only to partner with enterprise businesses but also to allow small merchants to build real customer relationships in a simple and affordable way by communicating directly with customers through the newsfeed, messages and SMS and tracking customer preferences and reaction to offers through the Merits dashboard. With Merits for business, merchants can scan customers’ QR code for check in, know who are the checked in customers and track the Merits they have earned. They can reward merits to customers for their purchases and redeem their merits for gifts or discounts.