Ismat [Beta]

TR Worldwide

About this app

Ismat – AI Beauty Assistant for Pure, Values-aligned Beauty

Ismat is a personal beauty assistant designed for women who want skincare and makeup recommendations they can trust.

With Ismat, you can:

Analyze your skin using AI

Discover products aligned with your skin type

Understand ingredients clearly

Explore values-aligned (halal, alcohol-free, chemical-free and cruelty-free) beauty

Ismat is currently in MVP stage. Your feedback helps us build a better experience for women across the GCC.

📍 Designed for UAE & Saudi Arabia
🌿 Focused on clean, ethical beauty
💬 Your feedback matters

Download Ismat and be part of our early community.


Our mission is to change the way people shop for personal wear by being able to visualize intended looks pre-purchase. Ismat will provide an immersive way to virtually try out cosmetics before buying and act as an engaging virtual beauty/fashion assistant to achieve desired look pre and post purchase. It is an AR & AI based e-commerce app for iOS and Android initially focused on skincare and beauty.
For skincare, it will analyze a user's live or uploaded picture to generate a report highlighting any skincare issues like acne, dark circles, wrinkles, dark spots etc. It will then use AI models to recommend products for rectification while providing an after image with the effects recommended products would claim to have.
Similarly for beauty, it will recommend looks based on various occasions e.g. casual, party, formal etc. and enable cosmetics' virtual yet realistic try-ons for the user to be able to visualize desired occasion-based looks.
Users can then check-out the entire look with all recommended skincare or beauty cosmetics products and order them directly from the app with an integrated e-commerce module.
Beta: Since the initial launch is in beta and only the minimum viable product (MVP) yet, it has limited functionality to test the market and gather user feedback to be built-in to the final fully developed product. As such, it does not include a full product catalogue or e-commerce functionality yet neither is the AI model fully trained to handle all skincare concerns or beauty occasion profiles yet. However, links to our online stores are provided for ordering. We really appreciate the early adopters and their feedback which will enable us to fine tune and realize this vision that we believe can revolutionize the beauty industry.