"97 GOLD" is THE CLASSIC HITS station in West Texas! CLASSIC HITS is a contemporary version of the oldies format and we play the greatest rock & roll hits from the mid to late `60s, the `70s, and the early to mid `80s. This format plays feel-good music, hosted by outstanding personalities who talk about what's timely and topical. It features great theme weekends like “One Hit Wonders”, “Women of Rock”, “Motown Greats” and much more! KMCM-FM is also your home for Odessa Permian and Odessa High School football broadcasts.