JivPure is a platform that brings Organic and Natural food products produced and processed in an integrated system that strives for sustainability, the enhancement of soil fertility and biological diversity whilst, with rare exceptions, prohibiting synthetic pesticides, antibiotics, synthetic fertilizers, genetically modified organisms, and growth hormones.
Agriculture was practiced for thousands of years without the use of artificial chemicals. Artificial fertilizers were first created during the mid-19th century. These early fertilizers were cheap, powerful, and easy to transport in bulk.
Similar advances occurred in chemical pesticides in the 1940s, leading to the decade being referred to as the ‘Pesticide Era’. These new agricultural techniques, while beneficial in the short term, had serious longer term bad effects such as soil compaction, erosion, and declines in overall soil fertility, along with major health concerns/issues about toxic chemicals entering the food supply.
That is why, soil biology scientists began to seek ways to remedy these side effects while still maintaining higher production. And the answer lies in Organic and Natural farming Organic agriculture is a natural production system that sustains the health of soils, ecosystems and people. It relies on ecological processes, biodiversity and cycles adapted to local conditions, rather than the use of inputs with adverse effects. Organic agriculture combines tradition, innovation and science to benefit the shared environment and promote fair relationships and a good quality of life for all involved.
JivPure is committed to bring genuine and affordable Organic and Natural food products for its customers from farm lands in Natures lap of devbhoomi Uttarakhand, Madhya Pradesh & Rajasthan etc. These products, right from the beginning of Crop cultivation, processing and packaging of final product ready in your hand are genuine and healthy.