The station, run by a team of young, enthusiastic Sabahans, offers listeners news, useful information and fresh ideas to shape and strengthen their collective identity.
Listeners will be entertained and educated on topics ranging from customs and traditions to social-economic development, global and social trends, health and nutrition as well as agriculture.
Of equal importance will be the promotion of local entertainers, giving them the chance to showcase their talents.
Ultimately, Kupikupifm’s goal is to become a sanctuary for Sabahan songs, stories and heritage. It hopes to become their go-to station to lighten the heavy heart, to allay their worries and concerns and to listen to when they yearn for home.