The most disruptive ideas of our time exist in the intersection of biotech and information tech.
We’re leveraging the true potential of VR to make the ideas of some of the most brilliant minds of our time really come to life, so people can experience and understand better those fields. Things like dna editing and “3d-printing”, or, hack HIV viruses and -other viruses- to treat diseases like cancer, and also to deliver genes to specific tissues of our bodies with high precision and specificity. In mice, beyond treating cancer, alzheimer and other chronic diseases, that means restoring hearing, vision, bone marrow integrity and even changing hair color.
Some of those technologies are saving lives today, and could save more, but awareness about them is small amongst the general public and even practitioners and researchers - and we need better informed patients, more researchers and scientists to develop those emergent fields, resulting in more clinical trials, saving more lives. But the concepts behind all of those remarkable breakthroughs and technologies, like CRISPR and Cas9 for instance, remain really hard to grasp, to understand, using traditional media formats like text, images and even videos, because those innovations happen in scales so small we can barely understand, let alone visualise and experience in rich context.
Better tools to visualise complex scientific concepts are needed. VR was made for scientific content. It’s a deeper, smarter, sexier, catchier and more efficient way of communicating science. Our ultimate goal is to help the scientists of the future accelerate the evolution of our species. Scientists are rockstars, and we wanna portrait them as such - with the graphics power and so on. Because they change things, and we feel like we have a responsibility to give them a mainstream voice and platforms to spread awe and change.
(extra) Festival Selection / World Premiere Maximum
We’re premiering the project in may 2017. touring at: Vision Summit - Los Angeles Kaleidoscope festival (global selection) Unite showcase (Unity Technologies) VR Sci Fest - Stockholm VR Days - Amsterdam MIT Media Lab - Pre Premiere