Loved: Kids' Investing | Saving | Learning


Giving kids a headstart on building their financial future

Loved is for kids and families to learn how to invest, save and build wealth together. The earlier kids start investing and creating good habits, the more they can save in the long run, and be prepared financially for their future.

Our Loved custodial accounts let you invest no matter what your age or budget is. Kids get their own account to learn investing with real-world experience, track their saving goals and view their portfolio. Parents can be assured that they remain in control of moving money and managing trades: Kids request stock, while grown-ups approve.

With Loved you'll enjoy the benefits of:

- Investing in US companies and ETFs from as little as $1
- Building your team with family and friends, and invest together
- Sending & receiving stock as gifts through video messages
- Creating saving goals and put it on auto-pilot
- Becoming financially empowered

Invest & learn together

Starting your investing journey and learning finance is better done as a team effort. Invite your family and friends and stay connected with in-app video and chat messaging, sending stock as gifts, and test your knowledge together with learn & earn quizzes.

No minimums. No fees.

Instead of starting with thousands of dollars to invest, fractional shares means you get a slice of the action at a lower cost. You can purchase part of a stock, like Amazon or Google, regardless of its price, from as little as $1. You also don't have to worry about account fees or trade commissions - making it easier to begin your investing journey.

Unlock kid's investing potential

Kids start building their own investment portfolio, choosing from a range of investing themes, low-cost funds and US companies. The earlier they start investing in stocks, the more time they have for them to grow. Choose from investments like Innovate the Future, Learn from Buffett or Girls Conquering, or invest into companies like Apple, Facebook and Amazon.

Set financial goals for the future

Kids now get a headstart on saving towards their future dreams. Whether its saving for college, a first car or home, create your goals, schedule weekly/fortnightly auto-investments and track them as your nest egg grows.

Kids become smart about finance.

The first step towards financial empowerment begins with education early in life. By helping kids understand how to responsibly save and invest in companies and industries they care about, will teach them the financial literacy skills and confidence they need to be more successful later in life.

High-level security

We use industry standard encryption so your information is safe and secure.


As an SEC Registered Investment Advisor Elevated Principles Inc. (“Loved”) has a legal duty to act in the interests of its clients. Individuals should consider their own investment objectives and the Loved fees. Loved utilizes brokerage services provided by Third Party Trade LLC., a member of FINRA & SIPC. Check the background of Apex Clearing on FINRA's BrokerCheck. Investments always hold inherent risk and past investment performance does not guarantee future performance. Understand any historical and expected returns, and projections, are hypothetical and may not reflect actual performance.

Loved is a registered trademark of Elevated Principles Inc. Other product and company names mentioned do not represent affiliation or endorsement by them. They may represent trademarks™ or registered® trademarks of their respective holders.

All questions, please contact

©Copyright 2021 Elevated Principles Inc.
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What's New

This is what we've packed into this release:
• Updated Transaction Activity for more transparency around your transactions
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Additional Information

August 18, 2021
Varies with device
Current Version
Requires Android
5.1 and up
Content Rating
Offered By
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