A.R.T.S.Y is here to tell the stories of all the kids and young adults who are finding new ways to be successful in unconventional formats. We are a platform to bring attention to all of the members of the counter-culture who are building their companies in ways that until recently did not exist. A.R.T.S.Y sheds light on up and coming musicians, underground artists, and up and coming fashion designers. We give these people a stage to reach a wider audience, but we also provide our readers with knowledge that no one else is documenting yet. We are doing this by publishing in-depth articles on the brands and the companies that these young entrepreneurs are building, and examining new trends and phenomena in insightful and thought provoking ways.