Tap and hold to launch the ladder to the open burning window and start climbing. Keep fighting the flames before they spread to the roof and save the people.
Miss the window with the ladder and it's game over for the tiny fireman. Watch out for flying obstacles, colliding with oncoming birds and paper planes will drop the tiny fireman from his ladder, hurry and reach the people on the roof.
Collect coins with each stopped flame on open windows, you can use the coins to unlock more fire fighting heroes.