MbeguChoice is the result of collaboration between the Kenya Agriculture and Livestock Research Organization (KALRO), the Kenya Plant Health Inspectorate Service (KEPHIS), Kenya's crop seed companies, Agri Experience, Ltd. and Kenya Markets Trust.
MbeguChoice was developed to:
• Help Kenyan farmers, extension workers and agrodealers better understand available seed varieties
• Help ensure that farmers are planting the crop varieties best suited to their areas, that is, ensuring that seed is suitable and not "out of position"
• Showcase the excellent new varieties available on the market, including the special attributes of the crop varieties, and
• Improve yields on Kenya's farms