The initiative is promoted by MORUS ALBA, District of Commerce which involves retailers from the countries of Azzano San Paolo, Grassobbio, Orio al Serio, Stezzano and Zanica. The aim of the District is to enhance and promote the territory to achieve common goals.
The project TAG SOCIALE has as beneficiaries the Comprehensive Institutes of the countries of the Morus Alba District and aims to improve the school life of students during the year.
Thanks to the purchase by consumers in participating stores and the scanning of the postcard through the App District Morus Alba, the local schools will receive the required educational material as a gift upon reaching the identified budget.
In order to join the project, consumers must necessarily have downloaded the free App Morus Alba District present on Apple
Store and Play Store. For each purchase in participating stores, one or more postcards will be issued to each customer (depending on the amount spent). There is a unique bar code on the card.
On the District App registered users will have to scan the code or alternatively enter it, so as to contribute to reaching the budget.
By sharing your scan on social media, the contribution will double. The general counter on the App will allow you to see the progress, to reach the budget. Once the budget is reached, the schools of the various countries will obtain the teaching material in donation.