VEENA - PRESENTER OF ENCHANTING FOLK MUSIC
VEENA- The widely popular music establishment from the land of superlatives, Rajasthan, is committed to develop. preserve and promote the rich tradition of Rajastnani Folk- Music. The music created by "Veena:" is devoid of the commercial string attached to the so called popular music of today and presented in its pure traditional form preserving its rich heritage.
Rajasthani Singer The endeavor at "Veena" is to appraise music loving public at large about Rajasthani Culture and its common rituals, fairs and festivals. "Veena" is proclaimed to be created with ever increasing popularity of Rajasthani Folk Music. In the last 4 years the company has released about 50 popular albums, out of 4 part of 'Ghoomar' has created a milestone in India as well as abroad. The ever increasing demand for "Veena" creation has prompted the company to start making CD of each cassette and around 40 audio Cds have so far been introduced.
The growing popularity of electronic media specially Doordarshan has resulted in increasing demand for VCDs. "Veena" has initiated shooting films on a very large scale on a vast canvas with the sole objective of promoting Rajasthan's rich traditional and cultural facets. The mission is to introduce more and more people to the rich architectural and culture heritage of Rajasthan. The source of entertainment would also simultaneously bridge in information gap about incredible Rajasthan. Another first to company's credit was the successful running of a teleserial "Baton Baton Mein" in fact the only production in Rajasthani language on Metro Channel of Doordarshan. 'Gorband' being aired on Jaipur Doordarshan has already completed 91 episodes and has set new records of popularity and viewer ship.
Organizing cultural programme to promote and popularise folk music is Veena's forte, which has attracted huge crowd even in mega cities like Mumbai, Delhi, Nagpur, Hydrabad, Surat , Singapore, Aurangabad and On the foundation day of Jodhpur at Umed Bhawan Palace and other places in India in Rajasthan shows were presented at Jaipur ,Kota, Baran, Sikar, Jhunjhanu, Churu and Bundi where 15000 to 50000 people enjoyed the programme till late night at all places, for each of these programmes special light effects and sound effects are put to use with original soundtrack and the programme is presented on Computerized digital sound.
The next target of "Veena" is to attract non-Rajasthani people towards Rajasthani Folk music and songs and thus "Veena" will become ambassador of Rajasthani culture to promote tourism industry in international market.
VEENA - The Melody of Rajasthan
If you though, Rajasthani music is all about choli ke peeche kya hai and Dilli shahar mein mharo ghaghro jo ghoome….you might not have tuned to the music created by "Veena" cassettes. The leading 'Melody-Maker' of Rajasthan has vowed to provide a musical relief to the music aficionados who believe that Rajasthani music starts at vulgarity and ends at double meaning songs.
At the Veena "The company is committed to develop, preserve and promote the rich tradition of Rajasthani Folk music, for that we are promoting youthful voice which can do justice to the colourful folk music of the state.
The Rajasthani album created by the company is in demand not only in rural areas but NRI from Rajasthan living different part of the world are said to begin their day by humming to the tune of Veena Cassettes. Our album "Ghoomar " created a new records as far as selling is concerned we have sold 20 lakh copies of this album till date and its remains hot favorite among the diehard fan of original Rajasthani music.
If the Ghoomer was the largest selling album Gorband, another melodious journey of Veena Cassettes struck a beautiful note with music lovers "The foot taping beats of this album is a must in every cultural programme and festivals. We have tried to highlight culture and tradition of Rajasthan through songs.