Shop Guru is a mobile app that helps you to shop easier and faster. It does so by letting you easily create precise shopping list for that store, and all items from your list are then displayed on the map of that store, the stores floor plan. Other than that, ShopGuru helps you shop smarter by suggesting items that are similar to those you have on your list, but that are on sale. Also, Shop Guru sends you personalized catalogs of the products that are on sale and that you are interested in. We want to integrate with a loyalty card and by doing so motivate users to use this app everyday. In the future we plan to add paying with your app to eliminate waiting in lines. ShopGuru is striving to be the best all around app for your everyday trips to the supermarket store.