Newtel has come up with a new initiative to have an integrated view over the POSM supplies. It works on an Agent- Brand manager mechanism, where a brand manager assigns few MC- agents to visit their target brand stores, with this application installed in their mobile. A high tech application entrusted to track the visibility index and based on that tweak the brand visibility strategy for obtaining market leadership among the competitor brands.
The MC App works is capable of tracking all the visual, messaging and physical representations of your brand. Based on the reports furnished to the brand managers, they can easily accomplish the below.
- Real-time visibility index tracking.
- Cater to the requirement of the retailers.
- Implement the POSM strategy which will scale up their conversion rate and thereby sales.
- Shelf space rearrangement.
MC App can be used for different sectors (Retail, FMCG, Electronic goods, cosmetics etc.) with minimal customization.