Nielsen Mobile App

The Nielsen Mobile Panel is your opportunity to be a part of the research we do here at Nielsen. This panel helps us understand how consumers use the Internet and mobile devices by studying the websites and apps people like you visit. By installing our app either on your smartphone or tablet, you are contributing to the measurement of the digital landscape and are eligible to earn rewards.

Before downloading our Nielsen Mobile App you must first sign up using our registration form, which can be found at for the United States and for Australia, Germany, Italy, and Japan. Completing this qualifies your devices and indicates your permission for us to collect demographic information such as age, gender and household information, which is a prerequisite for participating in our panel. Once submitted, please download this application to your smartphone or tablet. (If you have not completed our registration form, this app will not function and you will not receive rewards).

With your help, Nielsen and our clients will better understand mobile device trends such as app usage, website visits, and how much time is spent viewing content. In addition, the App collects and transmits encrypted user data back to Nielsen, such as your location, device identifiers and cellular signal information for research purposes. We do NOT collect user IDs or passwords. Your mobile activity will be anonymized and aggregated along with thousands of other participating panelists before any reports are shared.

You can access our Privacy Policy here:

If you have any questions, you can contact our support teams at
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What's New

• Faster login and accurate alerts for login failures
• Improved app performance
• Better feedback loop for reporting issues to support team
• Addressed recurring app crashes
• Significantly improved VPN stability
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Additional Information

August 22, 2019
Current Version
Requires Android
4.1 and up
Content Rating
Offered By
Nielsen Company
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