Nielsen Mobile App

4,0
14,8K reviews
Content rating
Everyone
1M+
Downloads
Content rating
Everyone
Learn more
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About this app

The Nielsen Mobile App is your opportunity to be a part of the research we do here at Nielsen. Your participation helps us understand how consumers use the internet and their mobile devices by studying the types of websites and apps people like you use. By installing our app on your smartphone or tablet, you’re contributing to the measurement of the digital landscape and are eligible to earn rewards.

Before downloading our Nielsen Mobile App, you must first sign up using our registration form (if you were directly invited to participate, use the provided information to register your account). Once your registration is submitted, you can download this app to your smartphone or tablet.

If you haven’t completed our registration form, this app will not function and you won’t receive rewards. In addition, if you weren’t directly invited to participate or did not already register, you can sign up online for the Nielsen Computer and Mobile Panel.

With your help, Nielsen and our clients will better understand mobile device trends such as app usage, website visits and how much time is spent viewing content. Your mobile activity will be anonymized and aggregated along with thousands of other participating panelists before any reports are shared. Note that our app uses an on-device local VPN to collect high level mobile web and app usage information such as timestamp and URL for media research purposes.

Our app also uses Foreground Services to connect with and locate panelists’ wearable devices via bluetooth (which are provided by Nielsen), and sync with a Nielsen backoffice on a regular interval to collect and process data - both of which are critical features of the app and core components of participation. In addition, the App serves as a tool for panelists to manage their account, including accessing their rewards.

You can access our Privacy Policy here: https://markets.nielsen.com/global/en/legal/privacy-statement/nielsen-panel-app-privacy-notice/

If you have any questions, you can contact our support team at: uk.support@digitalpanels.nielsen.com
Updated on
20 Jun 2024

Data safety

Safety starts with understanding how developers collect and share your data. Data privacy and security practices may vary based on your use, region and age. The developer provided this information and may update it over time.
No data shared with third parties
Learn more about how developers declare sharing
This app may collect these data types
Personal info, App activity and 2 others
Data is encrypted in transit
Data can’t be deleted

Ratings and reviews

4,0
13,8K reviews
Nikki Bond
06 July 2026
The rewards program is great but the VPN slows web browsing to dial up speed. It also prevents some sites from loading. There is no built in way to turn off the VPN in the app. It involves going into your system settings and blocking the app and then silencing notifications otherwise you receive pop ups to turn it back on every minute. I've uninstalled the app because it's faster than blocking it and changing settings. The app is not user friendly.
1 person found this review helpful
Did you find this helpful?
Nielsen Apps
08 July 2026
Thank you for sharing your VPN concern with us. Reinstalling the app can often correct this issue, and our helpdesk can help you with this if needed. They can be reached here: nlsn.co/60131bzi1.
Arturo Escribano
30 June 2026
This is the biggest scam I've seen so far. They send you $40 cash by mail and lure you to download the app. Your phone slows down to a ridiculous point when you can't browse ANYTHING. I thought it was my phone but it is this app. And the biggest insult, I redeemed all the points I had over a months ago. I was supposed to get the giftcards via mail. Guess what? I didn't get anything. Application uninstalled, phone working normally and not helping these scammers
4 people found this review helpful
Did you find this helpful?
Nielsen Apps
01 July 2026
We value your privacy, and we are committed to protecting your personal identifying info. We will NOT use your info to advertise, promote or sell goods/services to you nor our clients. For even more info about how we protect the data you share with us visit http://nlsn.co/60141bz9A
Stephanie Cosgrove
16 April 2024
Earning rewards is easy on my laptop; however, the mobile app prevents so many sites from loading. It's so very annoying and frustrating. But turning it off on the mobile app only creates mind-boggling notifications to turn it back on. So now, when the mobile app refuses to allow a site through (not blocking for unsafe sites, just hanging up), I have to go to my laptop in order to access whatever site it is I'm trying to view. It's time consuming and often inconvenient.
48 people found this review helpful
Did you find this helpful?
Nielsen Apps
17 April 2024
Please allow us the opportunity to resolve your concern by contacting our helpdesk at nlsn.co/60131bzi1.

What's new

• New look and improved features
• Improved stability
Content rating
Everyone
Learn more

App support

About the developer
The Nielsen Company US , LLC
nielsenmobileapps@nielsen.com
675 Avenue Of The Americas New York, NY 10010 United States
+1 972-529-8159

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