Nielsen Mobile App

3,8
12,6K reviews
1M+
Downloads
Content rating
Everyone
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Screenshot image
Screenshot image

About this app

The Nielsen Mobile App is your opportunity to be a part of the research we do here at Nielsen. Your participation helps us understand how consumers use the internet and their mobile devices by studying the types of websites and apps people like you use. By installing our app on your smartphone or tablet, you’re contributing to the measurement of the digital landscape and are eligible to earn rewards.

Before downloading our Nielsen Mobile App, you must first sign up using our registration form (if you were directly invited to participate, use the provided information to register your account). Once your registration is submitted, you can download this app to your smartphone or tablet.

If you haven’t completed our registration form, this app will not function and you won’t receive rewards. In addition, if you weren’t directly invited to participate or did not already register, you can sign up online for the Nielsen Computer and Mobile Panel.

With your help, Nielsen and our clients will better understand mobile device trends such as app usage, website visits and how much time is spent viewing content. Your mobile activity will be anonymized and aggregated along with thousands of other participating panelists before any reports are shared. Note that our app uses an on-device local VPN to collect high level mobile web and app usage information such as timestamp and URL for media research purposes.

Our app also uses Foreground Services to connect with and locate panelists’ wearable devices via bluetooth (which are provided by Nielsen), and sync with a Nielsen backoffice on a regular interval to collect and process data - both of which are critical features of the app and core components of participation. In addition, the App serves as a tool for panelists to manage their account, including accessing their rewards.

You can access our Privacy Policy here: https://markets.nielsen.com/global/en/legal/privacy-statement/nielsen-panel-app-privacy-notice/

If you have any questions, you can contact our support team at: uk.support@digitalpanels.nielsen.com
Updated on
20 Jun 2024

Data safety

Safety starts with understanding how developers collect and share your data. Data privacy and security practices may vary based on your use, region and age. The developer provided this information and may update it over time.
No data shared with third parties
Learn more about how developers declare sharing
This app may collect these data types
Personal info, App activity and 2 others
Data is encrypted in transit
Data can’t be deleted

Ratings and reviews

3,8
11,7K reviews
Brendan Goad
03 May 2025
if it didn't disconnect frequently , I'd rate it higher but it seems like I'm always having to open the app and reconnect the silly thing. not sure why it's so unreliable, my wifi connection never goes anywhere so I'm not sure why it fails to stay connected to my wifi source. other than that it works just fine.
1 person found this review helpful
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Nielsen Apps
12 May 2025
Try to open the app. If you see ‘Panel Status' try to click on it and select Need Help. This will provide us with a technical report about the app on your device. Once this is done your issue will be brought to the attention of our technical team, who will look into it right away.
Diane Y
20 March 2025
By far, it is the easiest way to earn points. I receive a reliable and informative newsletter once per month, which also updates my earnings.Points do add up and can be used for a variety of items, including gift cards and sweepstakes. I usually save mine year round for Christmas shopping. Never had a problem with this app conflicting with my system.
18 people found this review helpful
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Elizabeth Beck
03 December 2024
I really enjoy it overall. Easy, passive way to earn points. Only con is the VPN slows EVERYTHING down. I have to disconnect it to search on the internet and do things that need to load Update- I didn't get the weekly points so I guess doing this is a no no. Which is frustrating because I have to choose between the points or actually being able to use apps, internet, watch videos etc. I also noticed it'll disconnect on it's own randomly. Not cool
12 people found this review helpful
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Nielsen Apps
03 December 2024
Thank you for sharing your VPN concern with us. Reinstalling the app can often correct this issue, and our helpdesk can help you with this if needed. They can be reached here: nlsn.co/60131bzi1.

What's new

• New look and improved features
• Improved stability