Nurturey PinkBook

In-app purchases
323 reviews
Content rating
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About this app

Sign up during pregnancy or when a child is already born, and experience the Magic.
Nurturey’s PinkBook is the smartest digital upgrade for the NHS paper red book, to manage Pregnancy and Child Health:
- Linked to the NHS systems for your’s and your child’s health records
- Magical experience with NHS Login.
- Comprehensive health management features during pregnancy (NHS guidance, tests, kick counter etc) and childhood (Measurements, Vaccinations, Dental, Vision and Milestone etc)

Nurturey PinkBook is Safe and Secure. Nurturey has been through a rigorous approval process by NHS for all the integrations accomplished. Nurturey is NHS DTAC ready (Digital Technology Assessment Criteria). Nurturey meets NHS's rigorous security, information governance, privacy, clinical safety, technology, and design standards.

Moreover, Nurturey follows EU security guidelines and complies with GDPR.

1. NHS-linked features
a) Pregnancy:
• Access trusted NHS guidance using smart algorithms, manage GP/midwife appointments such as pregnancy reviews, tests, and scans.
• View pregnancy records such as tests and scans according to the check-up schedule
• Order prescriptions
• Message the GP for any health queries
+ more NHS-linked pregnancy features

b) Child health:
• Access your child's vaccinations and other NHS health records
• Manage your child's GP appointments
• Receive trusted NHS guidance related to child health
• Order prescriptions
+ many more NHS-linked health features

2. Linking your account to NHS
a) Use NHS Login to access Nurturey for a fully automated and magical experience.

3. Track health and development indicators
a) Child health:
• Track and manage your child's vaccination schedule
• Plot their height and weight against WHO growth charts
• Calculate Z score and BMI
• Track their dental health and vision health
+ more child health features that help parents stay on top of their child's growth and development

b) Pregnancy:
• View and manage your overall health, access test and scan results during pregnancy using our ‘Health Card’
• Track your pregnancy check-up schedule
• Use kick counter to count baby's movements and recognise a pattern in the pregnancy
• Know your pregnancy choices by using the birth planner
+ more pregnancy features to help women feel supported, informed, and encouraged during their pregnancy and post-pregnancy time

c) Cognitive exercises and milestone tracking stimulate brain growth. Tools like Growth Milestones, Alexa Mental Math, etc are built-in to make learning fun for the little one.

4. Alerts
a) Receive alerts and reminders, as important actions become due such as vaccination dates, pregnancy tests, and scans etc.

5. Proactive insights and reports
a) Understand emerging health needs using benchmarked WHO data with the help of growth charts.

8. Many of the features in Nurturey are free, while some (especially premium tools/features) will require payment/subscription.

Currently, we offer two subscription options:
• Premium (1-month)
• Premium super saver (1-year)

Additional subscription information:
• Payment will be charged to your Account at confirmation of purchase.
• Subscription automatically renews unless auto-renew is turned off at least 24-hours before the end of the current period.
• Account will be charged for renewal within 24-hours prior to the end of the current period.
• Subscriptions may be managed by the user and auto-renewal may be turned off by going to the user's Account Settings after purchase.

Privacy Policy -
Terms of Use -

All of us, at Nurturey, are always excited to hear from you. If you have any queries, feedback, or concerns, please write to us at

Let us get social:
Updated on
Jan 24, 2023

Data safety

Safety starts with understanding how developers collect and share your data. Data privacy and security practices may vary based on your use, region, and age. The developer provided this information and may update it over time.
No data shared with third parties
Learn more about how developers declare sharing
This app may collect these data types
Personal info, Financial info and 6 others
Data is encrypted in transit
You can request that data be deleted
323 reviews
Dilara Turkoglu
February 10, 2021
Thanks for the response. But I still have the same issue. My app is up to date using Samsung note 20 It says we could leave the count down timer on for 2 hours and can exit the app. When returned and inputed the amount of kicks and clicked on save it did not save instead reset. I needed to add manually or start the timer again and input the kicks if I haven't forgotten. Please fix asap
2 people found this review helpful
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Nurturey Limited
February 26, 2021
Hi Dilara, We apologize for the inconvenience - the app counter will continue to run on minimising the app (sending it to the background so that you can use continue to use your phone) but on exit, it will stop the count. Thanks to your valuable feedback, we've updated the wording to reflect how to use the kick counter.
Cayley Weaver
February 17, 2021
Not a great user experience, complicated interface, I have another app now so I uninstalled this one and no matter how many times I press unsubscribe I KEEP getting emails from nurtury. I see some benefits, hence 2 stars, but for the most part this is hard to use and not consumer friendly.
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Nurturey Limited
February 20, 2021
Hi Cayley, We're sorry to for the inconvenience this must be causing you. We're looking at this at high priority so we appreciate your patience. We'll keep you updated. Our UI is undergoing changes for an enhanced user experience so we hope we see you back soon. For any other feedback, please write to
Rachel Allen
May 16, 2022
I love this app for keeping track of everything and knowing if there's any areas that my son might need extra help in. Unfortunately as much as I'd like to, I can't comment on the paid features, because the app won't let me subscribe! I've tried several payme and methods and it declines them all. It's not my payment method, and it's not Google play as I've paid for other things recently, it's just this one app :(
1 person found this review helpful
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What's new

We made some upgrades for a smoother flow and a more seamless experience.

We've got exciting things brewing and can't wait to show you how our digital red book makes the lives of parents and pregnant women so much easier!