“UpUpUp!” is a casual game conceived for mobile devices, in which you have to flutter up a little green alien avoiding enemies and obstacles. There is a score and money system that allow you to buy bonuses, continues etc…
The game is structured as “endless” and enemies and obstacles are procedural-implemented to build new patterns every time you start a new game. This is related to the max height you have reached (your record), so greater is your best record, more difficult become the game from the beginning, but at the same time it allows you to play with patterns and situations that a new player will encounters only on high levels. In other words: every game is different from the previous!