Hell no! Ads actually pop up in the MIDDLE of game play! U've gotta be kidding me! I suppose this is how they think they'll get u to purchase the full version, to get rid of ads that cause u to lose, but I've got news for u developer, the way u get players to upgrade ISN'T by forcing them, u do it by making a great game & offering even more perks in the paid version! Pretty crappy strategy there, don't u think?