It is the first Diksha in Pushti Marg. Here the Jeev hears the Ashtaakshar Mantra (Shri Krishna Sharnam Mama) thrice from the Acharyavars mouth.
This is the first entry point of Pushti Marg. This Diksha can be taken from 41st day of a child being born to anytime during his lifetime.
This Diksha has been equated to a person's engagement ceremony i.e. the 'Sagaai' between the Jeev and the Prabhu. The Jeev which has separated from the Supreme Being again remembers his connection to the Lord by hearing this Mantra from any Vallabhkul Balak. Then it is the duty of the Jeev to continuously utter or chant this mantra so that it gets deeply rooted in his conscience.