Alexa Rank is a powerfull online tool by the Amazon Company which gives the Global and Country wise ranking of a website. If you are from the Digital Marketing and web developer background then this application is must to keep you track of the current status. It will help you to monitor your website Global rank and ways to optimize it. It also shows you a limit of keywords traffic you get and backlinks connected to your site. It also shows bounce rate, daily page views and daily time spent by the visitor in your site. It gives an analytical overview of visitors by country thus helping you to stay updated. The cool thing about it, you will get an analytical overview of Search traffic.
1. Easy to install and takes very less space.
2. Once website is setup, no need to type again. It will instead directly show you Alexa rank.
If you wish to explore more of the features offered by Alexa, you can upgrade to pro.