This is the World’s First Immersive Album by True Ingredients. It presents their new album ‘Through the Lens’ in a ground breaking interactive fashion.
“Innovation at its finest….I can’t wait to have something like this, I’m jealous ahhhhh!” The Pharcyde
“This is ground breaking stuff and it’s only a matter of time before all new albums are delivered this way…. True Ingredients have the potential to be bigger than the Black Eyed Peas!” SoulM8 Magazine
• Experience 2 tracks ‘Smile’ & ’Through the Lens’ for free
• Interact to affect and remix the audio
• Listen to the original master recordings
• Artwork by award winning artist Pkuczy
True Ingredients (a band) have joined forces with Pkuczy (an artist), BBE (a record label) and Immersive (a tech platform) to fully realise the vision behind their new album ‘Through the Lens’.
They believe that a great album is about much more than just a collection of songs. It can be an evolving story, energised with creativity, inspiring visuals, captivating performances, and a more dynamic relationship with the fans than simple consumption. ‘Through the Lens’ is an expression of these values, and has enabled them to set a new standard with the world’s first Immersive Album.
Fans interact with 3D scenes and videos, re-mix the music, and manipulate the imagery around each track, immersing themselves in the experience through thought provoking interactions. These range from highlighting global social issues to enjoying the general party mayhem that forms the core of the music experience.
True Ingredients: on a mission to irrigate fertile earholes and infuse the senses with nutritionally balanced and socially responsible rebelliousness. Fusing music, live shows, technology, and sunglasses(!) in a ground breaking way. With hundreds of shows under their belt in festivals and venues across the UK and Europe from Glastonbury, to fortresses in Transylvania, and the Swiss Alps, True Ingredients are getting set to take the explosive live show on the road again. www.trueingredients.com
The release features spectacular artwork from internationally acclaimed artist Pkuczy. With millions of views of his work around the world, he’s added a perfect visualisation to the themes of the music. www.pawelkuczynski.com
BBE is approaching 20 years of releasing ahead of the curve with names such as Mark Ronson, will.i.am, J Dilla, DJ Jazzy Jeff, DJ Vadim, and DJ Marky to name just a few… www.bbemusic.com
Immersive is a creative technology platform that enables and measures engaging experiences across a multitude of media devices. “Our vision is to allow and encourage anyone with a message or story to create new ways to engage and build relationships with audiences; to create immersive, enriching interactions and to integrate with relevant and valuable commercial opportunities.” www.immersivealbum.com
"***** Their amalgamation of quality production, heavy beats, good tunes and occasional sweet insanity, helps them span several musical boundaries... The True Ingredients are here and now!" - Jamie Topham, Straight Outta Now
"**** Their music a veritable menagerie of agrarian hip–hop grooves and dubwise jazzy nuances, True Ingredients are a much needed breath of fresh air in the often stale and staid world of UK hip-hop. With the right combination of ingredients, these lot seem to have the recipe for success. " - Kim O’ Conner, DJ Mag
"True Ingredients drew me in immediately because their energy was infectious. I was impressed; these guys have an edgy UK Hip Hop vibe and they had a streak of Roots Manuva." - Fiona Madden, eFestivals Lovebox Review
"Really cool. They've got a sort of Gym Class Heroes type vibe. A bit jazzy and alternative hip hop sort of thing." - Phoebe Tansley, on 'Switch' BBC Radio One
"This s**t is fresh!" - Snoop Dogg @ Lovebox Festival