Our primary audience is 100-1000 and our secondary audience is 1001-4million Nigerian music lovers around the world. We will be championing the tastes and interests of our target audience by reflecting popular trends and embracing musical cultures not currently served by radio in Nigeria.
Our music selection represents the energy and diverse nature of our primary audience and the city we broadcast to. We will celebrate the musical heritage that has influence youth culture across the World. The foundation of our sound id Big Beats and even Bigger Basslines- ranging from 50’s till Date and all points in-between, with our identity firmly rooted within Afrobeats/Afropop culture.
JaydeeFM caters for audience accessibility across the network, by seeking to reflect its audiences with high quality original speech content, relevant music, unique outreach initiatives and pioneering station interactivity. We are also about strong independent leadership, which allows us to innovate and adapt appropriately.
We have a continued commitment to producing and delivering outreach work by engaging with young people in their own communities, led by our DJ’s, MC’s and street artists, focussing on participants’ skills, aspiration, building confidence and positive personal development.
JaydeeFM will invite, include and inspire its audiences with confident positive content on local, national and international platforms, and use these as a base for continuing and building our progressive creative output.