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About this app

The Sahaj Mitr App is designed for our Sahaj Mitr (SM or commonly referred to as Village Level Entrepreneurs (VLE)) who are located all across India and are dedicated to providing various services to the Citizens of India to improve the life of customers and make available various services to them. Some of the services are Government Services, Banking, Insurance, Bill Payments & Recharges, Fastag, E-Learning, Entertainment, ECommerce, and various others.

Sahaj Retail Limited has delved into bridging the digital divide between Urban and Rural India under the flagship of NeGP of Government of India which runs through a holistic economic and social inclusion model to ensure achievement of Economic Empowerment, Life Quality and Livelihood Enhancement. Additionally, the Company’s focus is towards ensuring Human, Digital and Physical network creation with efficient access for Rural India through the various online services.

Our flexible attitude and ability to offer a gamut of services based on our own communication infrastructure effectively provides a tailored service, catering to all our individual requirements – be it our own channel partners, Corporate or Government.

We envision to give rural India a never-like-before experience by making products and services more accessible to them through state-of-the-art technology as well as brick and mortar retail outlets while giving entrepreneurial opportunities to millions in villages.

Sahaj Services available on the App

AePS Service: AEPS, a system developed by National Payments Corporation of India is safe and secure as it is authenticated by biometric verification of fingerprints/iris scan and thus cannot be forged. Now Sahaj Mitr can give their customers hassle Balance Enquiry and Cash Withdrawal services using this App by simply connecting their Biometric device with the device. (Biometric Device Drivers Required)

• Morpho:

• Mantra:

BBPS Service: Bharat Bill Payment System is a RBI mandated system which offers integrated and interoperable bill payment services to customers across geographies with certainty, reliability and safety of transactions. It facilitates cashless society through migration of bill payments from cash to electronic channel. You can pay your Mobile, Broadband, Electricity, Water and other Utilities payment.

Financial Service: Sahaj has provided rural population a strong agent network understanding that insurance customers rely on personal interactions and need high level service that can be very well maintained by the rural agents. With this App you can see Life, Health and Motor Insurance among other products.

Utility Payments: Sahaj is building a payment bridge between providers and consumers to cater all their essential payment requirements with processing mechanisms through API platform. Sahaj has tied-up with various partners for Mobile & DTH recharges and Electricity Consumption Account across States and Union Territories of India.

E learning: Sahaj has introduced tailor-made, need-based programs that would be initiated for specific age groups which can be like language and communication skills, life and positive thinking skills, personality development skills, management skills, behaviour skills, including job and employability skills.

Entertainment: With Sahaj access to OTT platforms is now easy. Sell and earn commission on various OTT subscriptions packages which are suitable for the Rural need.

For more services and information, please visit

Important Links-

To know more about Sahaj visit us at or

Email us:

Call us:-18004190250 (Toll Free) Timing -(10am to 7pm) Monday to Saturday.
Updated on
Jul 18, 2024

Data safety

Safety starts with understanding how developers collect and share your data. Data privacy and security practices may vary based on your use, region, and age. The developer provided this information and may update it over time.
No data shared with third parties
Learn more about how developers declare sharing
This app may collect these data types
Location, Personal info, and Contacts
Data is encrypted in transit
You can request that data be deleted

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